The Raw Feed
Where technology and culture collide

Friday, June 29, 2007

Giant Push-Pins Promote Microsoft Site

A new Microsoft publicity stunt blights the urban landscape with massive, INFLATABLE PUSH-PINS, which promote the company's Collections custom mapping feature on Microsoft's Live Search Maps. Todd Bishop's blog (on the Seattle Post-Intelligencer web site) reports such pins all over Seattle. When there's a pin on the roof, the windows of the building has a sign promoting the thepushpinproject.com site. Reportedly, the pins don't need city approval because they're "art," and Microsoft doesn't even pay for them -- the businesses do (for the publicity). Microsoft hopes to keep increasing the number of pins, and move into other cities with the project.

Comments:

Anonymous Ian Kennedy said...

Kinda like these guys in England

http://www.robertsollis.com/page/pages/google/google.html

Friday, June 29, 2007 1:45:00 PM  

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