The Raw Feed
Where technology and culture collide

Friday, June 29, 2007

Giant Push-Pins Promote Microsoft Site

A new Microsoft publicity stunt blights the urban landscape with massive, INFLATABLE PUSH-PINS, which promote the company's Collections custom mapping feature on Microsoft's Live Search Maps. Todd Bishop's blog (on the Seattle Post-Intelligencer web site) reports such pins all over Seattle. When there's a pin on the roof, the windows of the building has a sign promoting the site. Reportedly, the pins don't need city approval because they're "art," and Microsoft doesn't even pay for them -- the businesses do (for the publicity). Microsoft hopes to keep increasing the number of pins, and move into other cities with the project.


Anonymous Ian Kennedy said...

Kinda like these guys in England

Friday, June 29, 2007 1:45:00 PM  

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