Giant Push-Pins Promote Microsoft Site

A new Microsoft publicity stunt blights the urban landscape with massive, INFLATABLE PUSH-PINS, which promote the company's Collections custom mapping feature on Microsoft's Live Search Maps. Todd Bishop's blog (on the Seattle Post-Intelligencer web site) reports such pins all over Seattle. When there's a pin on the roof, the windows of the building has a sign promoting the thepushpinproject.com site. Reportedly, the pins don't need city approval because they're "art," and Microsoft doesn't even pay for them -- the businesses do (for the publicity). Microsoft hopes to keep increasing the number of pins, and move into other cities with the project.