The Raw Feed
Where technology and culture collide

Sunday, July 15, 2007

Best Brand In UK Is App... Wait, Microsoft?

Microsoft was VOTED TOP BRAND for the second year in a row in a Superbrands survey of consumers -- beating out Google, which came in at #3 and Apple, which didn't even make the top ten. This news will be incomprehensible to Apple fans.


Anonymous Anonymous said...

It's just a comparative ranking of brand awareness. As such it has nothing to do with sales, brand equity, loyalty or anything that actually matters to a brand in the marketplace.

For added meaninglessness, Microsoft is at the top, but they operate a monopoly in at least one of their core markets. That means all bets are off on what their "brand" means in that context. In Soviet Russia, the brand chooses you.

Thursday, July 19, 2007 2:29:00 PM  

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