The Raw Feed
Where technology and culture collide

Thursday, March 12, 2009

Dockers Ad for iPhone Uses Accelerometer

A new, gimmicky ad from Dockers responds to shaking of the iPhone. According to AdvertisingAge magazine, the ad will appear in the iPhone games "iBasketball," "iGolf" and "iBowl" and the lifestyle application iTV between game levels. In the ad, a "free-style dance expressionist" named Dufon is standing there wearing Dockers, of course. He'll dance only if you shake the iPhone.


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