The Raw Feed
Where technology and culture collide

Sunday, July 01, 2007

Sony Promotion Lets Students Hide PSP Play

Sony in Italy has distributed to Italian students FAKE BOOKS WITH FAKE HANDS that make it appear that they're reading Dante's "The Divine Comedy" at school when in fact they are playing a Sony PlayStation Portable (PSP). The inside even includes the "Cliff Notes" version of the book, so PSP slackers are armed with basic information about the book they're not reading.

Comments:

Blogger Sean said...

If this was distributed to Italian students, using a book written by an (admittedly 12th century) Italian, then why is the "book" in English?

Monday, July 02, 2007 10:11:00 AM  
Blogger Matias said...

Sean, the images to show how the campaign works are usually in english, even when the actual campaign is in another language.

Monday, July 02, 2007 3:32:00 PM  
Anonymous Watch TV Online said...

Very aweseome, assuming of course that you're class was reading that. Although portable devices didn't really exist in my time in highschool (well they did..but more like gamegear, gameboy) - this would have been fun.

Monday, July 02, 2007 5:46:00 PM  
Anonymous Anonymous said...

Ok, i'm italian, i live in Italy, and i never seen that "book" for psp. And yes, i have a psp.

Tuesday, July 03, 2007 5:23:00 AM  
Anonymous Anonymous said...

Looks like more cr@p from the same outfit that brought you the free rootkit.

Tuesday, July 03, 2007 9:52:00 AM  
Blogger Crafton said...

what about black people?

Wednesday, July 04, 2007 8:24:00 AM  
Anonymous Anonymous said...

ROFL!!

Thursday, August 23, 2007 3:38:00 AM  
Anonymous Anonymous said...

Fuck man, read the book, it's good stuff...

Saturday, December 06, 2008 5:46:00 AM  
Anonymous Anonymous said...

pretty sure if a black dude tried using that he'd get caught... lol

Sunday, June 21, 2009 1:47:00 AM  
Anonymous Anonymous said...

Sucks for black kids.

Friday, July 24, 2009 8:38:00 PM  

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